The Situation

Content Drip, a newly formed content creation company for realtors, set out to revolutionize how realtors engage with their audience through video marketing. Their vision was to provide realtors with high-quality, ready-to-use video scripts combining evergreen industry insights with breaking news. To achieve this, Content Drip needed a platform that would seamlessly organize, and deliver these scripts, enabling realtors to efficiently select the scripts they want to record.

The Challenge

As a startup, Content Drip needed to move fast. They required an intuitive, scalable system to support their operations that integrated with an AI-powered bot that generates newsworthy scripts. However, coordinating between internal stakeholders and the agency developing the AI bot posed challenges in aligning workflows, structuring data efficiently, and ensuring a smooth user experience. With time-to-market as a key factor, Content Drip needed a solution that could be built and deployed rapidly without compromising functionality.

The Solution

The founding team at Content Drip engaged Burke Consulting to design and develop the script database and client portal using Airtable and Softr. We collaborated closely with the external agency to streamline data flow between the AI engine, the Airtable database and into Content Drip’s app, aptly named The Vault, creating an intuitive system for their clients. The solution also included a client onboarding workflow that reduces the manual workload associated with growth and a portal for their coaches to view the clients’ script selections.

The Result

With a robust Airtable-powered system in place, Content Drip successfully launched their app, empowering realtors with a steady stream of engaging video scripts. The streamlined workflow allowed Content Drip to scale operations quickly. This rapid deployment not only accelerated Content Drip’s market entry but also set the foundation for future growth and innovation without the six-figure investment that traditional software development requires.